How Mobile App Accelerates Digital Transformation Success
Digital transformation is like a new “American Dream” to businesses. The “upward mobility” that the ‘dream’ promises to regardless of “fortuitous circumstances of” how it has been started is what makes it attractive to business leaders.
James Truslow Adams, who coined the term, has also described ways to achieve this dream in his book “Epic of America”. In the book, he explains that the American Dream can be achieved through “sacrifice, risk-taking, and hard work”. If we apply these factors to the Digital Transformation Dream, it too is achievable. For say,
- Sacrifice the old practices, adopt new business model
- Take risk, invest in digital technologies
- Work hard to adapt to the change
Business leaders need to build their dreams on these success factors while taking a very nuanced approach to link every element of business, which can be touched by digitization and digital innovation.
A digital transformation strategy built on these factors could help companies achieve their business goals, which could be anything from faster to market to increased revenue growth and enhanced competitive positioning to improved employee productivity.
With a well-built mobile app, you can harness the potential of these success factors and accelerate digital transformation, thereby paving the way to success.
The Role of Mobile App in Digital Transformation Success
A mobile app is the top tenet of digitalization and thus plays a crucial role in the digital transformation success. Today, apps dominate the total mobile minutes spent online. Mobile has emerged as a medium to perform our personal and professional tasks – right from general browsing information, reading emails to monitoring business operations from remote locations. Mobile apps provide a wide scope to businesses to bring together every element of their business on a single platform.
However, connecting all these elements on a common platform at one go is a daunting task. You need a digital transformation consulting company that can navigate you through the uncertainties and provide you a view of processes as a sequence of phases-creation of business model, development, and deployment. A collaboration between your business and IT leaders is essential while creating the new business model to cover all the pain-points.
Apps Built on Top Mobile Technologies
When all these elements are brought together on a common platform, businesses have the opportunity to use emerging technologies such as Artificial Intelligence, Machine Learning, Cloud, and Analytics to deliver the unprecedented user experience.
On the frontend, these technologies can increase user engagement, while on the backend, they help collect relevant data. Here, strategy plays an important role. Even if you pull employees and customers on one platform through your app, you have to engage them to achieve your business goals.
Secondly, when you collect the data, you need to further equip yourselves with the digital tools and technologies to protect, analyze, and utilize the data.
When you are not able to get employees and customers do on the platform what you have expected, chances are you may not be able to generate the desired data. Therefore, you must plan the engagement well in a manner to collect different types of data at different levels to gather:
With the data gained from the mobile app, you can anticipate customer-behavior across all stages of the customer lifecycle. Followed by the insight, you can identify when the customer is at risk and take measures at the right time to help them. Then there would be data related to your internal operations including critical supply chain processes that could help you find the leaks. With the insight, you can take actions to plug the leaks and further improve the processes to enhance productivity.
Why have a Mobile App?
As per Statista’s, there are 6.92 billion smartphone users in the world today. It is remarkable to note that 86.41% of people now own smartphones.
Indeed, a mobile phone is the most convenient and accessible medium to connect with people today. And a mobile app is the easiest route to reach over a large population and engage with them and make them engage with your business.
The great thing to note is that you have the option to enhance the capability of your mobile app at any point of time, provided you have initially worked with the right mobile app development company that has experience in building robust, secure, and scalable mobile apps.
In this context, you can set a timeline of your goals as in how you want to see your business processes aligned with digital innovation in the near future. It could be as this:
| 1-2 Years | 2-5 Years | 5 Years and Beyond |
|---|---|---|
| Electronic paper | 3D location-interaction with 3D data | Human robot interface |
| Interactive visualization | Augmented Reality/Virtual Reality | Ensemble interactions |
| Voice and speech analytics | Biometric Authentication | Volumetric displays |
| Process standardization and compliance | Develop new solutions | Become risk-proof |
You may set the agenda based on your business objectives and accordingly build the app to enhance user capability. Simultaneously, you can select a technology such as AI and Machine Learning and keep using the advanced version year on year to achieve your new business goals.
A digital transformation journey has no endpoints. And to move forward every time, you have to ensure that you choose scalability and modernization in every aspect of the business. A mobile app that is widely accessible lets you do so. But for doing all these and more, make sure your core team is able to visualize the future processes with all modern tools/apps either by themselves or in collaboration with a proven software development company with relevant experience in similar digital transformation journeys.
